Hi, friend!

I'm Kate Mitchell. Obsessed with healthy living, sitcoms, and world traveling. I'm super stoked you're here. Let's get to know each other...

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About me

Most days you can find me watching Friends and cooking dinner or stretching on my yoga mat after a long run. I am mostly known for being addicted to tea (even though a guy at work is still convinced my matcha is pickle juice), staying up to date on the Bachelor, and obsessively type-A. The things I am most passionate about in life are making time for rest, spending time with my hunky man, and sleeping in on Saturday morning.

I love serving the world by teaching you how to better care for yourself mentally and physically. I create products for women who have high standards for their beauty products. I know you’ve been disappointed by the industry so far. I’m here to change that. I’m lucky to be a stepping stone in your health journey and want to supply you with all the tools to get (and stay) on track.

When I’m not busy dreaming up new products or researching my next blog post, you can catch me traveling the world or doing physics at my day job. I’m addicted to beach vibes, good wine, and the outdoors.

While my roots are a small town in the mountains, I currently live in Memphis where I’ve just finished my Masters in Physics.

If you’re dying to learn more, here are 5 things you might not know about me:
  1. I meditate every morning before I do anything else.
  2. I struggle with adrenal fatigue and chronic stress.
  3. IKEA has completely furnished my apartment.
  4. I am a certified POP Pilates instructor.
  5. I am in love with fashion.
About my company

This idea started because I couldn't find any skin care products that fully met my standard of quality for ingredients. I started making my own to fill the void: makeup, lotions, even shampoo.

I had a rake moment (you know, when you step on a rake and it smacks you in the face) that lit a fire under me to start this business -- other people need this stuff, too! I know I'm not the only one out there googling "organic lipstick", getting super excited when I find a new "natural" brand, and then getting super disappointed when the bottom line of ingredients includes weird chemicals and dyes. Every time, I think, "They got so close! But I still don't want to put that on my face."

Well, my lady, things are about to change. I'm bringing you the feel and look of conventional skin care without the loads of chemicals for your beautiful to absorb. Free of synthetic dyes, toxic metals, and anything else shady and unpronounceable. I want to do things right: purchasing organic ingredients (and fair trade when possible).

Everything is made in small batches by hand with much love for your skin and care for your wellbeing.

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Still here? Let’s connect!

Hop on my newsletter, and I’ll send you a special welcome-to-the-tribe gift! You don't wanna miss this. Email is my favorite way to share encouraging words, exclusive content, & sneak peaks. Wouldn't it be nice for at least one of those emails you start your day with to be exciting and uplifting? Thought so 😉